0 minutes read

The importance of appreciating and recognising employees

Editorial Team
26/05/2020 12:23 AM

Humans, in general, have a desire
to be valued and appreciated. This is regardless of rank, status, profession,
culture etc. A little appreciation can go a long way. In her 2013 Harvard Commencement
speech, Oprah Winfrey captured the importance of appreciation and recognition
to human beings. She said,

I have to say that the single most important lesson I learned in 25 years talking every single day to people was that there’s a common denominator in our human experience. The common denominator that I found in every single interview is we want to be validated. We want to be understood. I’ve done over 35,000 interviews in my career. And as soon as that camera shuts off, everyone always turns to me and inevitably, in their own way, asks this question: “Was that OK?” I heard it from President Bush. I heard it from President Obama. I’ve heard it from heroes and from housewives. I’ve heard it from victims and perpetrators of crimes. I even heard it from Beyoncé, in all of her Beyoncéness. We all want to know one thing: “Was that OK?” “Did you hear me?” “Do you see me?” “Did what I say mean anything to you?

Oprah Winfrey

Appreciation is similar to
recognition but has an important distinction. In the article “Why Employees
Need Both Recognition and Appreciation” Mike Robbins describes recognition as “giving
positive feedback based on results or performance”. He then goes on to
distinguish it from appreciation by stating that appreciation “is about
acknowledging a person’s inherent value. The point isn’t their accomplishments.
It’s their worth as a colleague and a human being.”

This desire to be appreciated and
recognised extends to the working class too. Employees long to feel that the
effort they put into their work is noticed and valued. This can, in turn,
increase the level of productivity and motivate them to produce their best
work. Recognition is integral in creating a psychologically safe environment,
where employees feel that it’s acceptable to offer feedback, make mistakes, and
share contrary opinions. By rewarding strategic risks through recognition,
teams can reinforce creative and innovative behaviour without feelings of
insecurity or embarrassment. Being recognized releases the flow of oxytocin, the
chemical our bodies create when we bond with others and feel loved. The
TINYpulse Employee Engagement and Organizational Culture Report found that 58%
of the happiest employees will recognise and encourage their peers' success
when given tools to make it easy. With that in mind, organizations are
increasingly adopting and rethinking recognition programs. They can improve
employee engagement, reduce turnover, increase productivity, boost morale, and
build purpose when used correctly.

A Glassdoor study, "Employers
to Retain Half of Their Employees Longer If Bosses Showed More
Appreciation", found that four in five employees (81%) felt encouraged to
work even harder when their boss appreciated them and their efforts.

A different study conducted by
Emergenetics International, titled “The Psychological Effects of Workplace
Appreciation & Gratitude” revealed that a sense of gratitude appreciation contributes
to improved wellbeing, less depression and fewer sick leave days. This shows
the importance of appreciating your employees regularly.

Employees that are recognised and
appreciated tend to become engaged. A Gallup study showed that an engaged
workforce makes it a point of turning up to work. Highly engaged business units
registered 41% lower absenteeism. Highly engaged employees were found to have a
28% reduction in inventory loss and a 40% reduction in quality deficiencies. It
was also found that engaged employees are more mindful of their
surroundings. Working organizations with commitment ratings in the top 25%
achieve a 70% reduction in occupational health accidents.

The following strategies will aid
in appreciating and recognising employees.

Employers should be clear about
what behaviours or actions they would like to see from recognition programs and
the impact of recognition on business objectives. Whether you are starting a
new employee recognition program or updating an existing one, challenge your
team to answer the following questions:

What types of behaviours will be
rewarded? Reference your business objectives and decide which behaviours to
incentivise, and remember that effective recognition is tied to organizational
values. Reward deliverables completed on time if lateness is a challenge, and
applaud cross-departmental collaboration if your organization is stuck working
in silos.

How should the desired behaviour be
rewarded? It’s important to know your team and reward behaviour accordingly –
everyone prefers certain languages of appreciation over others. In general,
praise should be public and can be a great learning opportunity for the whole
team. Tying that praise to a tangible reward or experience can remind employees
of their achievements long after praise is given.

How often should recognition occur?
Effective praise is frequent, so it is important to regularly recognize your
team. Giving recognition on the spot is a good habit, and reiterating that
praise during team meetings, especially for special achievements, can amplify
the effects of recognition. Who should recognition come from? Recognition is
traditionally given top-down by managers, but peer-to-peer and 360-degree
recognition is even more effective.

Many employers assume that
employees always want money instead of non-tangible rewards, but research
suggests that’s not true. Research by Deloitte, for example, identified two
different types of recognition- praise and emblematic recognition and token and
monetary rewards. They found that both types of recognition are important to
employees, as this approach helps to constantly and frequently reinforce
desired employee behaviours.

Engage your employees to better
understand the types of rewards they are most interested in. Once you have
drafted ideas for potential rewards, it’s easy to get employee preferences by
sending a survey and asking everyone to rank the options. Giving employees a
say in rewards redemption can increase their investment in the program and make
recognition even more enjoyable.

When introducing a new system or
approach, it’s important that communication around the roll-out is clear and
the implementation is as painless as possible. Any team participating in a new
program should be clued in on that program’s purpose, how to use it, and when
it will take effect.

Beyond measures of productivity and
performance, employers can use recognition as a catalyst for widespread
positive organizational change by engaging employees, connecting teams, and
fostering a culture of appreciation

Nyasha Mukechi is a
Business Analytics Consultant at Industrial Psychology Consultants (Pvt.) Ltd;
a management and human resources consulting firm.

Phone +263 4
481946-48/481950 or

email: nyasham@ipcconsultants.com or

visit our website

Editorial Team

This article was written by one of the consultants at IPC

Latest Posts

Our Services
Can Help You


170 Arcturus Road, Greendale, Harare, Zimbabwe

Sign Up For Newsletter

Receive articles and jobs straight to your inbox