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Workforce Analytics Trends to Look for in 2024 and Beyond

Benjamin Sombi
07/05/2024 1:25 PM

Workforce management techniques are still evolving as a result of the strategic use of data. HR teams frequently find themselves surrounded by employee data in today's information-rich world, but they typically struggle to turn that data into insightful knowledge.

HR professionals can use Workforce data analytics, a vital tool that helps them make sense of the deluge of data. With global data and business analytics revenues soaring by 36% in just four years, the message is clear: harnessing data is key to successful HR practices.

Grand View Research projects that the worldwide workforce analytics industry, driven by the deployment of AI, will reach an astounding $8.0 billion by 2028.

AI can find hidden patterns in large datasets and automate repetitive processes. According to a recent McKinsey report, HR departments that use AI can cut the amount of time they spend on administrative duties by 50%. 

Come along as we dissect Workforce analytics trends to look for in 2024 and beyond.

1. Prioritization of Employee Experience (EX)

A notable trend that surfaced in 2023 was the increased focus on employee experience analytics, a field that examines how to understand better and elevate the employee journey using data analytics. A significant 47% of HR Directors designated employee experience as their main area of focus for this year, according to Forbes research.

The study also showed that 53% of workers were feeling worn out as a result of the organization's constant pace of change, highlighting the need and urgency of employee experience analytics.

Employee experience analytics is a methodology that intricately collects and analyses data across various facets of the employee journey, encompassing engagement levels, satisfaction, and overall well-being.

The use of complex technologies like sentiment analysis and reliable feedback mechanisms is at the heart of this trend. These tools empower HR professionals with real-time, nuanced insights into the employee experience, deciphering sentiments and perceptions expressed through interactions with workplace elements such as colleagues, work processes, and the influence of company culture on overall well-being.

Studies show a strong correlation between positive employee experience and retention. According to Gallup's "State of the American Workplace" study, businesses with engaged employees enjoy a 41% reduction in absenteeism and a 17% boost in employee productivity. 

Through time management systems, Workforce analytics can monitor workload, measure recognition through performance reviews, and track sentiment analysis from surveys. You can utilize this data to pinpoint areas where the employee lifecycle needs to be improved.

2. The broad adoption of Predictive workforce analytics

The broad use of predictive workforce analytics in the past year demonstrated a noteworthy move toward a forward-thinking technique, in contrast to traditional HR analytics, which mostly dug into historical data. As more and more companies adopt this progressive strategy, it fits in well with the wider picture of the future of work and workforce planning.

A significant 49% of HR leaders ranked the future of work as their top priority in the future, with 46% indicating that they will be investing more in future work initiatives, according to a Gartner survey. As a result, HR data analytics has become a vital tool for influencing how work and workforce planning are done in the future.

3. The focus on Diversity, Equity, and Inclusion (DEI) 

One notable development that emerged in 2023 was the growing use of Diversity, Equity, and Inclusion (DEI) Analytics into HR procedures.

In a Sage research, 41% of HR directors stated that DEI would be a major area of attention this year, and 36% said they would be investing more in DEI programs. Organizations have realized the critical role Workforce analytics plays in guiding their diversity and inclusion (DEI) activities towards increased efficacy in response to the growing significance of creating diverse and inclusive workplaces.

DEI analytics, as observed in 2023, involved the strategic utilization of analytics tools to measure and assess the impact of DEI programs. This involves a thorough analysis of worker demographics and the methodical monitoring of diversity measures, which enable HR experts to identify certain areas in need of development.

According to a McKinsey study, businesses with diverse leadership teams had 25% better profitability. This illustrates the financial benefits of diversity and inclusion.

Unconscious bias in hiring procedures, promotion choices, and pay scales can be found and addressed via HR analytics. Demographic analysis of the workforce can also highlight areas in which the company can concentrate its efforts to hire diverse candidates.

4. More care on Skills Gap Analysis and Development

The World Economic Forum's Future of Jobs Report 2023 states that changes in the next five years are predicted to affect 44% of workers' abilities. According to forecasts by the World Economic Forum, half of workers will require retraining by 2030. 

Organizations have turned to Workforce analytics for a systematic approach to skills mapping and development to navigate this tsunami of change proactively.

This tactical strategy entails the methodical assessment of the workforce's present skill set and the detection of any possible deficiencies. HR practitioners can obtain a thorough grasp of the skill sets that are currently present inside the organization through the use of skills mapping, which is made possible by HR data analytics.

Beyond simple evaluation, skills mapping acts as a predictive tool for future skill requirements. Organizations can proactively create training and development programs that are specifically targeted by predicting the abilities that will be essential in the changing business landscape.

In-demand capabilities in your business can be found using advanced analytics, and their skill sets can be compared to those of your current staff. This makes it possible to implement focused training initiatives to close skill gaps and get staff ready for new chances.

5. Ethical and Responsible AI

Over the past ten years, artificial intelligence (AI) algorithms have been used more and more in human resources (HR).

AI is being incorporated into HR in several important areas, including hiring, applicant screening and interviews, task and schedule management, performance reviews, and individual career counseling.

According to a 2023 Algorithmic Justice League paper titled "The State of AI in 2023," biased AI algorithms may result in unequal employment practices.

To preserve employee trust and stay out of trouble with the law, businesses using AI in HR must provide explainability in decision-making processes and openness in algorithms.

In conclusion, HR professionals can make well-informed decisions that optimize personnel acquisition, development, and retention, resulting in a workforce that is more successful and future-ready by adopting these trends and utilizing data.

Benjamin Sombi


This article was written by one of the consultants at IPC

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