Duties and Responsibilities:
- Develops and cascade the Commercial and Marketing strategy into astute and measurable brand plans with a 360-degree approach
- Presents and executes out of the water creative ideas for marketing activities with the appointed creative agency
- Initiates online and social media campaigns
- Manages website and social media content with the website developer and social media agency
- Formulates and communicates monthly/quarterly social media strategies with social media agency
- Develops and optimizes marketing campaigns (product launching and promotion)
- Coordinates trade marketing initiatives in order to push for volume targets
- Tracks overall brand budget and ensures activities to maximize gains on brand visibility, awareness and build brand equity are within budget
- Conducts cost benefit analyses at the end of each advertisement initiative. This includes pre and post promotional analyses to assess return on brand investment
- Analyzes industry, competition and market trends
- Prepares annual, quarterly, monthly and weekly reports on brand performance and indicates measurable performance metrics
- Participates in the Innovation funnel and takes the lead on category trend research
- Develops all packaging elements in line with the creative agency
- Obtains and analyze market share target for each category and details brand action recommendations
Experience and Qualification:
- Bachelor’s degree in Business Studies/ Marketing or equivalent.
- At least Four (4) years in similar role