Brand Associate

Duties and Responsibilities:

• Develops and cascade the Commercial and Marketing strategy into astute and measurable brand plans with a 360-degree approach
• Presents and executes out of the water creative ideas for marketing activities with the appointed creative agency
• Initiates online and social media campaigns
• Manages website and social media content with the website developer and social media agency
• Formulates and communicates monthly/quarterly social media strategies with social media agency
• Develops and optimizes marketing campaigns (product launching and promotion)
• Coordinates trade marketing initiatives in order to push for volume targets
• Tracks overall brand budget and ensures activities to maximize gains on brand visibility, awareness and build brand equity are within budget
• Conducts cost benefit analyses at the end of each advertisement initiative. This includes pre and post promotional analyses to assess return on brand investment
• Analyzes industry, competition and market trends
• Prepares annual, quarterly, monthly and weekly reports on brand performance and indicates measurable performance metrics
• Participates in the Innovation funnel and takes the lead on category trend research
• Develops all packaging elements in line with the creative agency
• Obtains and analyze market share target for each category and details brand action recommendations

Experience and Qualification:

• Bachelor’s degree in Business Studies/ Marketing or equivalent.
• At least Four (4) years in similar role