Senior Manager, Media and Content Creation

Qualifications and Experience

• Bachelor’s degree in Communication, Journalism, Public Relations, Digital Marketing or related field.
• A relevant master’s degree is an added advantage.
• A minimum of 5 years’ experience in media relations, content creation or corporate communications with at least 2 years at management level.

Main Duties

• Develop and implement a comprehensive media and content strategy to promote the Organisation’s initiatives, policies, and achievements.  

• Lead the creation of high-quality, engaging, and informative content across multiple platforms, including digital, print, and broadcast media.  

• Build and maintain strong relationships with local and international media outlets.

• Manages press releases, media briefings, and interviews. 

• Monitors media coverage and responds to inquiries in a timely and professional manner.  

• Oversees the production of multimedia content, including videos, infographics, articles, social media posts, and reports.  

• Collaborates with internal teams to gather information and create content that simplifies complex financial and economic concepts for public understanding. 

• Liaise with external suppliers including agencies to produce high quality content for the Organisation.

• Ensures content is optimised for search engines (SEO) and tailored to different audience segments.  

• Leads the Organisation’s digital presence, including website content, social media platforms, and email campaigns.  

• Analyse performance metrics to refine content strategies and improve engagement.

Skills and Competences

·        Strategic thinking

·        Problem-solving abilities.

·        High level of creativity and innovation. 

·        Strong communication and presentation skills. 

·        Proficiency in multimedia tools and software.

·        Excellent writing, editing, and storytelling skills, with the ability to simplify complex information.

·        Strong understanding of digital media platforms, analytics tools, and content management systems.