Builds the corporate’s brand, support sales revenue and enable informed decisions.
Delivers and executes marketing campaigns to support revenue objectives and, tactically intervenes to respond to short-term market shifts.
Facilitates basket marketing campaigns and performance tracking to evaluate how our corporate brand is seen to ensure an enabling reputational environment for the business.
Leads digital assets’ strategy and content creation in line with priorities (e.g. website, LinkedIn)
Directs company representation and activity at industry platforms
Responsible for Brand management for unrepresented Principals/ support represented Principals
Collaborates with Suppliers’ marketing leads to ensure brand health
Monitors campaign performance by comparing actual results with budgets
Monitors Priority Principals’ stock availability in warehouse & input into purchase forecast in line with marketing activity
Maintains up-to-date HCP event calendar, highlighting opportunities
Manages third-party service providers to ensure adherence to brand standards
Coach and ensure that all direct reports define and pursue competency development plan
Manages Customer Complaints.
Collaborate with Brand Marketing and Sales to segment & prioritise Customer/ basket matrix
Direct the activity of assigned Customer Marketing Assistant.
Coach and ensure that all direct reports define and pursue competency development plan
Qualifications:
Degree in Marketing or Business-related first degree or equivalent