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Brand Marketing Manager
HarareMedical Aid 0 5 1 vacancy Closes 4 Mar 2020 Posted 3 Feb 2020
Track Job Status
- Receiving Applications (Open)
- Shortlisting By IPC
- CVs sent to Client
- Shortlisting By Client
- Awaiting Response from Client
- Psychometric Testing
- Interviews
- Offer
- 9Placement
9
Current stage
Placement
<p>Main Duties:</p> <ul> <li>Builds the corporate’s brand, support sales revenue and enable informed decisions.</li> <li>Delivers and executes marketing campaigns to support revenue objectives and, tactically intervenes to respond to short-term market shifts.</li> <li>Facilitates basket marketing campaigns and performance tracking to evaluate how our corporate brand is seen to ensure an enabling reputational environment for the business.</li> <li>Leads digital assets’ strategy and content creation in line with priorities (e.g. website, LinkedIn)</li> <li>Directs company representation and activity at industry platforms</li> <li>Responsible for Brand management for unrepresented Principals/ support represented Principals</li> <li>Collaborates with Suppliers’ marketing leads to ensure brand health</li> <li>Monitors campaign performance by comparing actual results with budgets</li> <li>Monitors Priority Principals’ stock availability in warehouse & input into purchase forecast in line with marketing activity</li> <li>Maintains up-to-date HCP event calendar, highlighting opportunities</li> <li>Manages third-party service providers to ensure adherence to brand standards</li> <li>Coach and ensure that all direct reports define and pursue competency development plan</li> <li>Manages Customer Complaints.</li> <li>Collaborate with Brand Marketing and Sales to segment & prioritise Customer/ basket matrix</li> <li>Direct the activity of assigned Customer Marketing Assistant.</li> <li>Coach and ensure that all direct reports define and pursue competency development plan</li> </ul> <p>Qualifications:</p> <ul> <li>Degree in Marketing or Business-related first degree or equivalent</li> <li>Strong brand management competencies</li> <li>5 years’ experience in service branding</li> </ul>