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Brand Marketing Manager

HarareMedical Aid 0 5 1 vacancy Closes 4 Mar 2020 Posted 3 Feb 2020

Track Job Status

9

Current stage

Placement

<p>Main Duties:</p> <ul> <li>Builds the corporate&rsquo;s brand, support sales revenue and enable informed decisions.</li> <li>Delivers and executes marketing campaigns to support revenue objectives and, tactically intervenes to respond to short-term market shifts.</li> <li>Facilitates basket marketing campaigns and performance tracking to evaluate how our corporate brand is seen to ensure an enabling reputational environment for the business.</li> <li>Leads digital assets&rsquo; strategy and content creation in line with priorities (e.g. website, LinkedIn)</li> <li>Directs company representation and activity at industry platforms</li> <li>Responsible for Brand management for unrepresented Principals/ support represented Principals</li> <li>Collaborates with Suppliers&rsquo; marketing leads to ensure brand health</li> <li>Monitors campaign performance by comparing actual results with budgets</li> <li>Monitors Priority Principals&rsquo; stock availability in warehouse &amp; input into purchase forecast in line with marketing activity</li> <li>Maintains up-to-date HCP event calendar, highlighting opportunities</li> <li>Manages third-party service providers to ensure adherence to brand standards</li> <li>Coach and ensure that all direct reports define and pursue competency development plan</li> <li>Manages Customer Complaints.</li> <li>Collaborate with Brand Marketing and Sales to segment &amp; prioritise Customer/ basket matrix</li> <li>Direct the activity of assigned Customer Marketing Assistant.</li> <li>Coach and ensure that all direct reports define and pursue competency development plan</li> </ul> <p>Qualifications:</p> <ul> <li>Degree in Marketing or Business-related first degree or equivalent</li> <li>Strong brand management competencies</li> <li>5 years&rsquo; experience in service branding</li> </ul>
Brand Marketing Manager | IPC