Marketing Executive

<p><strong>Duties and Responsibilities</strong></p> <ul> <li>Develop goals and marketing action plans for membership development and retention;</li> <li>Provide analysis of existing programmatic and membership materials as well as membership retention rates and opportunities for improvement;</li> <li>Develop digital marketing strategies to build good relationships with existing and new clients and manages the website and social media platforms of the Institute;</li> <li>Develop and implement customer relationship management (CRM) strategies for growth;</li> <li>Initiate internal communications, including developing newsletter content, email blasts, event announcements, awareness of member benefits, etc;</li> <li>Identify, recruit, provide member services and track benefits provided to corporate sponsors to ensure that all sponsors receive benefits offered;</li> <li>Create partnership proposals for prospective corporate members and ensure sponsorships and donations are accurately acknowledged and tracked;</li> <li>Assist in creating and updating membership and marketing materials, including letters, flyers for upcoming events, welcome packets, fact sheets, directories, surveys, and others.</li> </ul> <p><strong>Qualifications and Experience</strong></p> <ul> <li>Degree in Marketing, Business Studies or equivalent;</li> <li>Relevant Master&#39;s degree;</li> <li>Must be a member of Marketers Association of Zimbabwe;</li> <li>Professional qualification such as full CIM is an added advantage;</li> <li>Experience in a member organisation is an added advantage;</li> <li>Minimum 5 years of experience in a senior managerial position.</li> </ul>