Marketing Manager

Job Status: Placement
Location
Harare
Estimated Salary
N/A

Expiration date: 31 May 2021

Date Posted

14 May 2021

Expiration date

31 May 2021

Offered Salary (month)

$0

Experience

5 year exp

Level

Middle Level

Duties and Responsibilities

  • Lead, oversee and grow the revenue opportunities within our established and potential client base;
  • Lead the development, implementation of the business annual marketing plans and strategies, product concepts, and promotional programs to drive interest and sales in line with business objectives;
  • Spearhead the strategic and tactical execution of marketing campaigns, including design of test, implementation of tests, tracking, results reporting, analysis, and recommendations;
  • Develop brand-positioning plans, statements, advertising briefs, brand properties and specifications;
  • Develop marketing communication (advertising and packaging) for the business brands and evaluate the effectiveness of marketing communication programs and campaigns;
  • Drive product proposition pricing points based on customer insights, market and competitive developments and global trends while recommending appropriate pricing strategy to the business;
  • Define, automate, and streamline marketing operation processes, transitioning them from mere marketing strategies into real marketing assets;
  • Develop, manage marketing, sales forecasting and product branding plans and budgets;
  • Identify communication needs and opportunities based on assessment of the business and industry developments.
  • Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally.
  • Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations;
  • Optimise marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and data-based consumer trends translating results into actionable insights;
  • Perform any other relevant duties as may be assigned.

Qualifications and Experience

  • Degree in Marketing, Business Management or related field;
  • Minimum 5 years of experience of which 3 years must have been at managerial level.

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