Develop commercial strategies and objectives based on consumer and competitive insights in the assigned territory and align them with partners.
Ensure effective implementation/execution of all the agreed strategies (including trade and consumer engagement activities) and ultimately accountable for attaining the planned volume and share of market Zimbabwe.
COMMERCIAL STRATEGY AND PLANS Contribute to the development of sales, distribution, consumer and stakeholder engagement strategies and plans for the assigned territory in order to gain competitive advantage and fulfill the company’s overall business targets in the market. Propose, implement and manage country level Business Plans and actively contribute in formulating BPWATTS per community.
COUNTRY DATA MANAGEMENT AND MARKET INTELLIGENCE Manage Data gathering and reporting ( iSMS , Consumer Segmentation etc ) for the assigned Country. Continuously monitor for new product and package innovations, new opportunities, competition activities for the assigned territory and provide feedback to the relevant departments, so that their efforts are well targeted and have maximum impact. Validate and analyze consumer and trade data collected by the Trade, Promoters and CE Executives in order to better understand the country and define action plans for improvements.
CYCLE PLANNING AND BUDGET MANAGEMENT Supervise the implementation of country level Business Plan, cycle plans and budgets for the assigned market in order to ensure that volume and profit objectives are met. Control and track all major budget parameters in assigned market and ensure that reporting requirements are met.
CONSUMER ENGAGEMENT, RETAIL, & TRADE PROGRAMS Manage and follow up the implementation of agreed upon Trade, Retail and CE initiatives in order to ensure maximum effect of these programs in the assigned market. Work closely with Sales Development , Trade Marketing, Marketing and Brand Teams to contribute to the development of driver programs and provide the feedback on the results.
INTERNAL AND EXTERNAL PARTNERS MANAGEMENT Continuously search for new business opportunities at existing and potential POS, LAMPs, and build and maintain productive relationships with Partners, POS, LAMPs , HORECA owners & staff. Supervise implementation of brand activations plans and control the quality of work delivered at POS (based on POS segmentation/channel). Regularly align and coordinate activities with Marketing, Brand Management, Trade Marketing Departments and PARTNERS to ensure collaboration for successful implementation among all business partners on granular initiatives.
KPI MANAGEMENT Define KPIs for General Trade and Consumer Engagement for the assigned country in line with overall objectives (e.g. Out of Stock, Distribution, Volume, CE contacts, Interactions and profiles etc ) and ensure the implementation in line with the agreed Ensure Route Plans are discussed, effective and validated with the Trade Executives, supervisors, merchandisers and Consumer Engagement staf f for the efficient coverage. Ensure marketing materials (POSM, TPOSM, visuals) are ordered on time and with the right quantities in line with POS segmentation and deployed.
LEGAL & CORPORATE FRAMEWORK Maintain a thorough understanding of the major Legal and/or Corporate issues which impact or may impact the tobacco industry and/or GLTCZ Partners in order to translate such issues into business terms and contribute to the implementation of new country sales & distribution strategies, plans or programs that may arise there from. Ensure that solid image for GLTCZ, as responsible corporation and preferred business partner, is built and maintained through marketing activities, by following Code of Conduct, Policies & Procedures, and performing activities in line with GLTCZ guidelines/rules.
HUMAN RESOURCES MANAGEMENT & DEVELOPMENT Supervise, monitor and train CE, TE and 3rd party . Ensure development of the organizational skills and competencies required to implement commercial strategy in the assigned territory and fulfill business objectives through recruitment, talent and performance management and development actions. Foster the effective team and work environment and encourage initiative to allow individuals within the organization to maximize their potential in the job and increase the overall performance in organization, team spirit and motivation. Work closely with Partners and agencies and contribute to on the job training and development.