Brand Manager

<p><strong>Duties/Responsibilities:</strong></p> <ul> <li>Engages, inspires and galvanise the organisation around the brand vision, position and strategies, so they are clear in bringing them to life in their areas of functional expertise.</li> <li>Leads the global brand planning process by developing and executing the annual brand/marketing plan</li> <li>Stewards the brand to support the brand promise, vision, position, architecture and achieve overall business goals.</li> <li>Develops growth targets, business objectives and brand strategies for the brand that aligns with global business &amp; marketing plans.</li> <li>Develops communication and promotional strategies, together with trade spending plans and media goals for the organisation</li> <li>Executes packaging designs consistent with a determined communications hierarchy</li> <li>Leads and collaborate with cross-functional teams to develop and execute innovation platform pathways, product innovation and renovation.</li> <li>Conducts customer discovery and insights/pain points gathering to inform the design and development of brand strategies for the organisation.</li> <li>Analyses consumer, channel, customer and competitor trends and information to help identify product categories to enter as future sources of growth.</li> <li>Works with Commercial teams to identify and roll out programmes to generate incremental sales and/or profitability.</li> <li>Manages budgets and financials related to marketing campaigns.</li> </ul> <p><strong>Qualifications and Experience: </strong></p> <ul> <li>A B-Com Marketing degree or equivalent; MBA will be an added advantage</li> <li>5 years brand management experience in an FMCG environment</li> </ul>