Engages, inspires and galvanise the organisation around the brand vision, position and strategies, so they are clear in bringing them to life in their areas of functional expertise.
Leads the global brand planning process by developing and executing the annual brand/marketing plan
Stewards the brand to support the brand promise, vision, position, architecture and achieve overall business goals.
Develops growth targets, business objectives and brand strategies for the brand that aligns with global business & marketing plans.
Develops communication and promotional strategies, together with trade spending plans and media goals for the organisation
Executes packaging designs consistent with a determined communications hierarchy
Leads and collaborate with cross-functional teams to develop and execute innovation platform pathways, product innovation and renovation.
Conducts customer discovery and insights/pain points gathering to inform the design and development of brand strategies for the organisation.
Analyses consumer, channel, customer and competitor trends and information to help identify product categories to enter as future sources of growth.
Works with Commercial teams to identify and roll out programmes to generate incremental sales and/or profitability.
Manages budgets and financials related to marketing campaigns.
Qualifications and Experience:
A B-Com Marketing degree or equivalent; MBA will be an added advantage
5 years brand management experience in an FMCG environment