Digital Marketing Manager

Applications are invited from suitably qualified and experienced persons to fill the position of Digital Marketing Manager.

DUTIES AND RESPONSIBILITIES

• Developing, implementing and managing marketing campaigns that promote Group products and/or services within the digital space.
• Driving website traffic, social media traffic and acquiring leads/customers.
• Identifying and evaluating new digital technologies
• Employing relevant measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiates.
• Developing media strategies that put the organisation brand in front of our target audience
• Developing content across owned and earned social channels and digging through Web analytics to unearth invaluable information about target consumers.
• Managing social media analytics, content and postings in line with the Social Media policy
• Managing the Contact Centre
• Liaising with all key stakeholders in the execution of digital marketing strategies

Skills required

• Must have good writing skills
• Must be innovative and creative
• Must have good communication skills
• Must be well versed with MS Office
• Must have good data analysis skills, to extract value from reporting tools and ability to think objectively

Qualifications and Experience

• Degree in Marketing/business
• IT experience a distinct advantage
• Certification – in social media, digital marketing, designing
• Experience in the financial services business