Senior Communications and Branding Manager

Main purpose of the job

To plan, direct and control all communications, including digital media and sponsorships around the organisation, its brands and the corporate to ensure a strategic fit between the organisation’s offerings and market requirements at optimal performance.

Description of tasks

• Develop, execute and track product/service/promotion communications plan to the market
• Manage all information gaps in the organisation’s products/services.
• Ensure the use of appropriate channels for targeted market segments.
• Ensure organisation visibility in contemporary media including digital and social media.
• Manage the brand portfolio and equity in the market.
• Manage day-to-day relationships with service vendors, advertising agencies, media and other stakeholders.
• Conduct regular research to verify customer needs and maintain product/service fit.
• Ensure the organisation has the required share of market awareness for its offerings.
• Ensure all the organisation’s products/services are adequately visible in the distribution channels.
• Serve as a lead point on all media interactions.
• Generate newsworthy events and articles to maintain an acceptable level of presence in the media.
• Promote a positive environment through active corporate social responsibility efforts.

Person Specification

• Degree in Business Management/Marketing/Communication Science/ Public Relations
• MBA with a major in Marketing Management will be an added advantage
• Professional Marketing Management qualification e.g. Post Graduate Diploma
• Ability to communicate at all levels for both written and oral
• Strong analytical and quantitative skills.
• Ability to work under enormous amounts of pressure.
• Excellent PC skills with proficiency in Microsoft Excel and Access.
• General interpersonal skills