Marketing and Membership Executive

<p><strong>MAIN DUTIES &amp; RESPONSIBILITIES </strong></p> <ul> <li>Develop goals and action plans with the Executive Director for membership development and retention.</li> <li>Provide analysis of existing programmatic and membership materials as well as membership retention rates and opportunities for improvement.</li> <li>Develop strategic plan for improving member benefit offerings, and increasing overall membership.</li> <li>Develop and implement strategy for increasing non-dues revenue.</li> <li>Write membership and sponsorship recruitment materials, appeal letters, brochures, etc.</li> <li>Initiate internal communications, including developing newsletter content, email blasts, event announcements, awareness of member benefits, etc.</li> <li>Develop regular mechanisms for providing excellent customer service to existing corporate partners and relationship building with prospective partners.</li> <li>Identify, recruit, provide member services and track benefits provided to corporate sponsors to ensure that all sponsors receive benefits offered.</li> <li>Create partnership proposals for prospective corporate members.</li> <li>Ensure sponsorships and donations are accurately acknowledged and tracked.</li> <li>Respond promptly to inquiries from prospective members, members, Directors, and others.</li> <li>Assist in creating and updating membership and marketing materials, including letters, flyers for upcoming events, welcome packets, fact sheets, directories, surveys, and others.</li> <li>Assist the Executive Director and Board members as necessary in planning and executing events and day-to-day operations of the office.</li> <li>Manages the website and social media platforms of the Institute.</li> <li>Approves membership applications and forwards to the Executive Director for final sign-off.</li> <li>Develops and implements the corporate communication strategy.</li> </ul> <p><strong>Qualifications and Experience</strong></p> <ul> <li>Degree in Marketing/Business Studies</li> <li>Relevant Masters Degree</li> <li>8 years relevant experience</li> </ul>