Marketing and Membership Executive

MAIN DUTIES & RESPONSIBILITIES

• Develop goals and action plans with the Executive Director for membership development and retention.
• Provide analysis of existing programmatic and membership materials as well as membership retention rates and opportunities for improvement.
• Develop strategic plan for improving member benefit offerings, and increasing overall membership.
• Develop and implement strategy for increasing non-dues revenue.
• Write membership and sponsorship recruitment materials, appeal letters, brochures, etc.
• Initiate internal communications, including developing newsletter content, email blasts, event announcements, awareness of member benefits, etc.
• Develop regular mechanisms for providing excellent customer service to existing corporate partners and relationship building with prospective partners.
• Identify, recruit, provide member services and track benefits provided to corporate sponsors to ensure that all sponsors receive benefits offered.
• Create partnership proposals for prospective corporate members.
• Ensure sponsorships and donations are accurately acknowledged and tracked.
• Respond promptly to inquiries from prospective members, members, Directors, and others.
• Assist in creating and updating membership and marketing materials, including letters, flyers for upcoming events, welcome packets, fact sheets, directories, surveys, and others.
• Assist the Executive Director and Board members as necessary in planning and executing events and day-to-day operations of the office.
• Manages the website and social media platforms of the Institute.
• Approves membership applications and forwards to the Executive Director for final sign-off.
• Develops and implements the corporate communication strategy.

Qualifications and Experience

• Degree in Marketing/Business Studies
• Relevant Masters Degree
• 8 years relevant experience