Marketing Manager

<p><strong>Duties and Responsibilities</strong></p> <ul> <li>Provide Knowledge and insights to facilitate decision-making and strategy development for the BU based on identified market opportunities and trends</li> <li>Facilitate the development of the BU Marketing Plan and budget to ensure that they are in line with corporate objectives</li> <li>Work closely with operations team to ensure that the marketing plans are executed as BU plan</li> <li>Manage Marketing budget to deliver on primary objectives</li> <li>Identify research requirements, direct research projects and ensure thorough data analysis to achieve clear understanding of the different market environments</li> <li>Conduct market research to assess market opportunity, identify customer behaviors and insights</li> <li>Propose and implement product research and benchmarking studies to deliver on BU objectives</li> <li>Educate the business on global trends and product related information to guide strategy implementations and opportunity assessment</li> <li>Champion innovation in products and processes in order to achieve competitive advantage for the business</li> <li>Ensure all innovations are market led and deliver on market opportunities and profitability objectives in alignment with business strategy</li> <li>Develop, coordinate and ensure adherence to Innovations SOP to ensure relevant and successful new product development within the BU</li> <li>Support export markets with brand related initiatives to drive volume and revenue</li> <li>Leverage on product promotion opportunities with distributors and key customers in all markets</li> <li>Drive market execution of consumer products portfolio</li> <li>Ensure customization of products to meet regional and international market requirements within BU objectives</li> <li>Propose and ensure effective implementation of channel marketing strategies</li> <li>Develop strong and appropriate brands, brand standards and manuals as per business plans and marketing opportunities</li> <li>Drive brand profitability by identifying relevant internal and external brand initiatives for implementation</li> <li>Develop and implement controls and procedures to ensure adherence to brand standards</li> <li>Work closely with Operations to ensure brand standards are maintained throughout the BU/Group</li> <li>Develop procedures for managing external agencies to ensure that goods and services are competitive and meet the given brand specifications</li> <li>Develop common platforms and procedures for Advertising Agency management</li> <li>Propose and implement media planning based on brand objectives and budget</li> <li>Ensure that the Sales and Marketing planning process is in place and operating effectively in accordance with best practice throughout the Group</li> <li>Drive Sales Operational Planning Process to deliver Commercial objectives</li> <li>Work closely with Operations to ensure quality standards are implemented as per plan and adhered to in all products to minimize loss of revenue </li> <li>Ensure relevant certifications and regulations are met with regard to all product brands for the BU and in-keeping with customer requirements.</li> </ul> <p><strong>Qualifications and Experience</strong></p> <ul> <li>Experience in a similar position</li> <li>First Degree in Business Management/Sales/Marketing</li> <li>A technical appreciation of products and manufacturing methods is added advantage</li> <li>A Masters in Business Administration or similar is an added advantage</li> </ul>