Marketing Manager

Job Status: Placement
Estimated Salary

Expiration date: 23 Aug 2020

Date Posted

24 Jul 2020

Expiration date

23 Aug 2020

Offered Salary (month)



7 year exp


Middle Level

Duties and Responsibilities

  • Provide Knowledge and insights to facilitate decision-making and strategy development for the BU based on identified market opportunities and trends
  • Facilitate the development of the BU Marketing Plan and budget to ensure that they are in line with corporate objectives
  • Work closely with operations team to ensure that the marketing plans are executed as BU plan
  • Manage Marketing budget to deliver on primary objectives
  • Identify research requirements, direct research projects and ensure thorough data analysis to achieve clear understanding of the different market environments
  • Conduct market research to assess market opportunity, identify customer behaviors and insights
  • Propose and implement product research and benchmarking studies to deliver on BU objectives
  • Educate the business on global trends and product related information to guide strategy implementations and opportunity assessment
  • Champion innovation in products and processes in order to achieve competitive advantage for the business
  • Ensure all innovations are market led and deliver on market opportunities and profitability objectives in alignment with business strategy
  • Develop, coordinate and ensure adherence to Innovations SOP to ensure relevant and successful new product development within the BU
  • Support export markets with brand related initiatives to drive volume and revenue
  • Leverage on product promotion opportunities with distributors and key customers in all markets
  • Drive market execution of consumer products portfolio
  • Ensure customization of products to meet regional and international market requirements within BU objectives
  • Propose and ensure effective implementation of channel marketing strategies
  • Develop strong and appropriate brands, brand standards and manuals as per business plans and marketing opportunities
  • Drive brand profitability by identifying relevant internal and external brand initiatives for implementation
  • Develop and implement controls and procedures to ensure adherence to brand standards
  • Work closely with Operations to ensure brand standards are maintained throughout the BU/Group
  • Develop procedures for managing external agencies to ensure that goods and services are competitive and meet the given brand specifications
  • Develop common platforms and procedures for Advertising Agency management
  • Propose and implement media planning based on brand objectives and budget
  • Ensure that the Sales and Marketing planning process is in place and operating effectively in accordance with best practice throughout the Group
  • Drive Sales Operational Planning Process to deliver Commercial objectives
  • Work closely with Operations to ensure quality standards are implemented as per plan and adhered to in all products to minimize loss of revenue
  • Ensure relevant certifications and regulations are met with regard to all product brands for the BU and in-keeping with customer requirements.

Qualifications and Experience

  • Experience in a similar position
  • First Degree in Business Management/Sales/Marketing
  • A technical appreciation of products and manufacturing methods is added advantage
  • A Masters in Business Administration or similar is an added advantage

Other Jobs Available
Group Treasury Manager

30 Apr 2024

Ambulance Driver

30 Apr 2024


Sign up now to get updated on latest posts and relevant career opportunities