Duties and Responsibilities
- Provide Knowledge and insights to facilitate decision-making and strategy development for the BU based on identified market opportunities and trends
- Facilitate the development of the BU Marketing Plan and budget to ensure that they are in line with corporate objectives
- Work closely with operations team to ensure that the marketing plans are executed as BU plan
- Manage Marketing budget to deliver on primary objectives
- Identify research requirements, direct research projects and ensure thorough data analysis to achieve clear understanding of the different market environments
- Conduct market research to assess market opportunity, identify customer behaviors and insights
- Propose and implement product research and benchmarking studies to deliver on BU objectives
- Educate the business on global trends and product related information to guide strategy implementations and opportunity assessment
- Champion innovation in products and processes in order to achieve competitive advantage for the business
- Ensure all innovations are market led and deliver on market opportunities and profitability objectives in alignment with business strategy
- Develop, coordinate and ensure adherence to Innovations SOP to ensure relevant and successful new product development within the BU
- Support export markets with brand related initiatives to drive volume and revenue
- Leverage on product promotion opportunities with distributors and key customers in all markets
- Drive market execution of consumer products portfolio
- Ensure customization of products to meet regional and international market requirements within BU objectives
- Propose and ensure effective implementation of channel marketing strategies
- Develop strong and appropriate brands, brand standards and manuals as per business plans and marketing opportunities
- Drive brand profitability by identifying relevant internal and external brand initiatives for implementation
- Develop and implement controls and procedures to ensure adherence to brand standards
- Work closely with Operations to ensure brand standards are maintained throughout the BU/Group
- Develop procedures for managing external agencies to ensure that goods and services are competitive and meet the given brand specifications
- Develop common platforms and procedures for Advertising Agency management
- Propose and implement media planning based on brand objectives and budget
- Ensure that the Sales and Marketing planning process is in place and operating effectively in accordance with best practice throughout the Group
- Drive Sales Operational Planning Process to deliver Commercial objectives
- Work closely with Operations to ensure quality standards are implemented as per plan and adhered to in all products to minimize loss of revenue
- Ensure relevant certifications and regulations are met with regard to all product brands for the BU and in-keeping with customer requirements.
Qualifications and Experience
- Experience in a similar position
- First Degree in Business Management/Sales/Marketing
- A technical appreciation of products and manufacturing methods is added advantage
- A Masters in Business Administration or similar is an added advantage