Marketing and Communications Executive

Duties and Responsibilities

Strategy Development

• Participates in the development of the company Strategy, annual operational plans and periodic reviews including developing the attendant communication strategy, materials and activities for the same.
• Develops, reviews and implements the Marketing and Communications Strategy for the Organisation, in conjunction with Management
• Develops and implements the Annual Work Plan for Marketing and Communications
• Conducts Member Perception and Satisfaction surveys once every year
• Analyses and reports on the Marketing and communication activities and performance in accordance with the results defined in the marketing and communication strategy documents

2. Public Relations

• Profiles the company activities in order to enhance visibility and positive image in line with its mandate, strategy and stakeholder interests
• Develops promotion materials in consultation with the relevant managers for activities being undertaken
• Advertises specific events pre, during (real-time) and post
• Maintains the company’s brand through goodwill and stakeholder management

3. Brand Management

• Lead the development of and continuous updating of the the company Brand manual and oversee its implementation
• Track the successful execution of services to members including member satisfaction

4. Staff Management and Development

• Delegates tasks and collaborates with cross functional colleagues for successful execution of the goals, objectives and targets

5. Internal Communication

• Contributes to the choice of internal media channels for communication with staff
• Creates awareness on all levels and activities

6. Risk Management

• Undertakes Departmental planning and risk analysis
• Maintains the department’s risk register, implements risk mitigation measures and evaluates their effectiveness
• Reports on risk and opportunities to the CEO and other relevant interested parties