Duties and Responsibilities
Strategy Development
- Participates in the development of the company Strategy, annual operational plans and periodic reviews including developing the attendant communication strategy, materials and activities for the same.
- Develops, reviews and implements the Marketing and Communications Strategy for the Organisation, in conjunction with Management
- Develops and implements the Annual Work Plan for Marketing and Communications
- Conducts Member Perception and Satisfaction surveys once every year
- Analyses and reports on the Marketing and communication activities and performance in accordance with the results defined in the marketing and communication strategy documents
2. Public Relations
- Profiles the company activities in order to enhance visibility and positive image in line with its mandate, strategy and stakeholder interests
- Develops promotion materials in consultation with the relevant managers for activities being undertaken
- Advertises specific events pre, during (real-time) and post
- Maintains the company’s brand through goodwill and stakeholder management
3. Brand Management
- Lead the development of and continuous updating of the the company Brand manual and oversee its implementation
- Track the successful execution of services to members including member satisfaction
4. Staff Management and Development
- Delegates tasks and collaborates with cross functional colleagues for successful execution of the goals, objectives and targets
5. Internal Communication
- Contributes to the choice of internal media channels for communication with staff
- Creates awareness on all levels and activities
6. Risk Management
- Undertakes Departmental planning and risk analysis
- Maintains the department’s risk register, implements risk mitigation measures and evaluates their effectiveness
- Reports on risk and opportunities to the CEO and other relevant interested parties