Brand Manager

Responsibilities

• Drives the implementation and successful delivery of the brand and Corporate Social Responsibility (CSR) strategies
• Assists in developing marketing strategies and managing marketing campaigns across relevant media channels
• Identifies research needs, execute research studies, and analyze results to identify market opportunities
• Ensures that all products and services meet customers’ expectations in order to build the credibility of the group brands
• Implements and preserves brand consistency, ensuring that all branded materials express the most effective and recognizable company message
• Liaises with & monitors the activities and output of various advertising, public relations, media, and research agencies
• Compilies market reports for decision-making and corrective action

Qualifications

• A Bachelor’s Degree, preferably marketing related
• At least 5 years post-qualification experience in a similar environment
• Relevant master`s degree is an added advantage