Digital Marketing Officer

<p><strong>Duties and Responsibilities </strong></p> <ul> <li>Develop, Implement and Monitor company&rsquo; s e-commerce strategies</li> <li>Leverage sales through marketing the shop-easy card concept</li> <li>Maintaining and developing the corporate websites in close liaison with the Marketing and IT Departments in coordinating of promotional updates, text updates</li> <li>Leverage sales through marketing the shop-easy card concept</li> <li>Manage E-store merchandising, pricing and discounts</li> <li>Create online promotions to generate excitement and interest in current and new products.</li> <li>Online customer acquisition and online customer retention efforts</li> <li>Collecting and loading data (promotional data, products and prices, photos)</li> <li>Transfer of transactional data from the website to the e-mail marketing tool</li> <li>Play a key role in e-commerce, and digital production</li> <li>Maintain deep understanding of industry and competitor activities and new online strategies and tools</li> <li>Works with IT Team to develop key marketing and e-commerce functionality on site</li> </ul> <p><strong>Qualifications and Experience</strong></p> <ul> <li>A Bachelor&rsquo;s Degree in Business Studies or Marketing</li> <li>Experience in IT is an added advantage</li> <li>At least one year experience in an IT based Marketing Environment</li> <li>Graphic Design experience is a must</li> </ul>