Dealer Principal

Job Status: Placement
Estimated Salary

Expiration date: 31 Mar 2022

Date Posted

02 Mar 2022

Expiration date

31 Mar 2022

Offered Salary (month)



5 year exp


Senior Level

Main Duties:

  • Takes accountability for the successful day-to-day operations of the dealership and ensures efficient and effective use of the Unit’s resources.
  • Formulates, implements and monitors dealership plans and budgets.
  • Achieves budgeted monthly and annual dealership targets including sales, revenue and profitability targets.
  • Implements, monitors and controls the approved budget for the Business Unit to ensure optimum use of resources and ensure that all necessary financial controls are in place to comply with the dealership requirements.
  • Manages all dealership assets (stocks, cash, debtors, fixed property and movable assets).
  • Maintains good liaison with customers, suppliers, all stakeholders and staff.
  • Maintains customer retention by creating and maintaining cordial relations with customers and suppliers.
  • Monitors feedback from customers to measure their satisfaction with dealership service and products.
  • Identifies and exploits new business with existing and potential customers
  • Formulates and implements the dealership marketing campaign and promotional programmes.
  • Monitors the dealership performance in line with dealership requirements and identify areas for improvement.
  • Ensures application of internal controls, as documented in the company policies and procedures manual in order to ensure protection of the business from both internal and external risks
  • Directs and manage the staff to ensure that they are appropriately trained and motivated to carry out their responsibilities to the required standards.
  • Supervises subordinates and conducts quarterly performance reviews.


  • Degree in Commercial discipline or equivalent.
  • An automotive Technical qualification is mandatory.
  • Automotive Industry experience is required
  • Minimum 5 years’ of experience in a similar or related environment, 2 of which should be in a senior management role.
  • Class 4 Driver’s Licence

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