Director Marketing & Sales

Duties & Responsibilities

· Develop marketing strategies in the areas covering the full spectrum of the business.

· Prepares the marketing budget and a framework for implementing the budget.

· Prepares value for money reports covering all marketing intiatives undertaken within the organisation.

· Monitors, reviews, and routinely reports on all ZBC marketing activities, results, and Return on Investment (ROI).

· Develops and assessess the success of the company’s branding initiatives.

· Identifies business opportunities and presents these to the Board for approval before implementation.

· Manages creative agencies and retainer partners.

· Prepares and presents market insights reports and the reports must inform marketing strategies.

· Works to continuously ensure that ZBC marketing goals are communicated across the entire organization and improve the company’s marketing outreach efforts.

· Ensures that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.

Qualifications and Experience

· Degree in Marketing

· 5 years’ relevant experience, of which 3 years must be in a managerial role