Digital Marketing Intern

<p><strong>Main Duties</strong></p> <ul> <li>Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns</li> <li>Design, build and maintain our social media presence</li> <li>Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)</li> <li>Identify trends and insights, and optimize spend and performance based on the insights</li> <li>Brainstorm new and creative growth strategies</li> <li>Plan, execute, and measure experiments and conversion tests</li> <li>Collaborate with internal teams to create landing pages and optimize user experience</li> <li>Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points</li> <li>Instrument conversion points and optimize user funnels</li> <li>Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate</li> </ul> <p><strong>Qualifications &amp; Experience</strong></p> <ul> <li>At least 1 Year Working Experience</li> <li>Proven working experience in digital marketing</li> <li>Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns</li> <li>Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate</li> <li>Experience in optimizing landing pages and user funnels</li> <li>Experience with A/B and multivariate experiments</li> <li>Solid knowledge of website analytics tools (e.g, Google Analytics)</li> <li>Graphic Designing ability is an added advantage.</li> </ul>